Facts & Statistics About Mobile Outdoor Advertising
“In the out-of-home advertising industry, mobile billboard displays are the most effective form available boosting product and name recognition fifteen times greater than anything else available!”
Source: The European Outdoor Advertising Association, Zurich, Switzerland
“Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness.”
Source: The Point of Purchase Institute, Washington, D.C.
“Our study measured consumer awareness and sales between static billboards, mobile billboards, and no billboards. 43% of the respondents recalled the static billboards over no billboards. However, 94% of the respondents recalled the mobile billboard, but in addition, 80% recalled the specific advertisement. Of even greater importance, static billboards resulted in an increase of sales of 54%, but mobile billboards resulted in an increase of sales of 107%!”
Source: Product Acceptance and Research, Inc. Washington, D.C.
“Many advertisers have pointed out that traditional forms of advertising have become less effective in reaching their consumers, especially the lucrative 25-35 year old demographic. They are out and about and when they are at home, they're either in front of the computer or usually watching cable (digital) television. It has really segregated the market and forced advertisers to look at creative solutions.”
Source: Caroline E. Mayer, The Washington Post
A study conducted by the Transportation Advertising Council found that:
- Messages on outdoor mobile billboards have a 97% recall rate
- 96% of respondents said mobile advertising is more effective than traditional outdoor advertising
Source: Outdoor Advertising Magazine TACA's market research July/August 2002
A 2002 research study shows:
- Mobile billboards are twice as effective in driving sales vs. static billboards
- 94% of respondents recalled mobile billboards with an amazing 80% recall of specific ads.
- Mobile Billboards resulted in an increase of sales of 107% versus a 54% increase for static billboards.
Source: Product Acceptance and Research, Inc.
